Understand Twitter growth and engagement

Twitter Overview

1. Follower Count: Displays the total number of followers your Twitter account has at the current time

2. Following Count: Shows the total number of accounts your Twitter profile is following.

3. Weekly Engagement Rate: Shows the average engagement rate over the past 7 days, compared to the previous 7-day period. This helps identify spikes or drops in audience interaction.

4. Weekly Impressions Count: Indicates the total number of tweet views (impressions) in the past 7 days, and compares them to the previous week.

Twitter overview section

Chart Insights

1. Daily Cumulative Follower Count: Visualizes your total number of followers on each day, showing overall growth over time.

2. Daily Follower Changes: Displays the net gain or loss of followers per day. Positive values indicate follower growth, while negative values show loss.

3. Daily Impression Count: Measures how many impressions (views) your tweets received each day, helping track content reach.

4. Average Daily Impression Count: Shows the average impressions your tweets receive on each day of the week, helping you find your best days to post.

Content & Engagement Insights

This section helps you monitor your posting consistency and understand how well your content performs across different formats. Both charts—Twitter Activity and Engagement Rate—can be filtered by tweet type (post, reply, comment, quote), allowing you to drill down into what kind of content drives the most impact.

1. Twitter Activity: A chart that shows the number of tweets posted each day, helping you track consistency and content volume.

2. Engagement Rate: Displays daily engagement rates based on total interactions (retweets, likes, replies, quotes, profile clicks, and link clicks) divided by total impressions. Helps you understand how well your content connects with your audience.