Create and analyze a Twitter campaign

A good process is to group together Twitter content that shares a common topic, style, target audience, or hashtag.

We help you analyze groups of organic content so that you can see what ype of content performs better. To create a twitter campaign:

1. Click into the Campaigns, Add/Edit tab.

2. Select the Tweets you want to add to a given campaign.

3. Click "Add to campaign"

4. Click "Create a new campaign"

5. Give your campaign a name

6. Click "Create new campaign"

7. Now you can check the performance of your different types of organic content! Click into the Campaigns, Analytics tab.

8. Check out the charts to compare the relative engagement rate over time. The daily engagement rate charts help you understand which days you contributed content to a campaign, as well as the performance on any given day.

9. Check out the table to compare the average engagement rate of content in the group.

A good way to get started is to try creating two campaigns that compare tweets where you reply to others, and those that are not replies.