Wallet Audience filters

On-chain and Off-chain filter to make precise subsegments

Wallet Audience page

General Filters:

  1. Has Identifier:

    1. Email: Helps filter leads with Email IDs in the database

    2. Twitter: Helps filter leads with Twitter accounts in the database

On Chain Filters

Identifiers

  • ERC20 Tokens: Tokens held that follow the Ethereum ERC20 token standard.

  • Wallet Address:

  • ERC721 Tokens: Tokens held that adhere to the Ethereum ERC721 (often associated with NFTs) standard.

  • Ethereum Token Portfolio Value (USD): The total USD value of Ethereum tokens held within the user's portfolio.

  • Polygon Token Portfolio Value (USD): The total USD value of Polygon tokens held within the user's portfolio.

  • Arbitrum Token Portfolio Value (USD): The total USD value of Arbitrum tokens held within the user's portfolio.

  • Optimism Token Portfolio Value (USD): The total USD value of Optimism tokens held within the user's portfolio.

  • BSC Token Portfolio Value (USD): The total USD value of BSC tokens held within the user's portfolio.

  • NFT Portfolio Value (ETH): The total value of Non-Fungible Tokens held by the individual.

  • Bitcoin Balance: The balance of Bitcoin in the individual's account.

  • NFT Activity Label: Label related to the activity involving NFTs. These are the available activity labels - "Active", "Zero", "Dormant" and "Neutral"

  • Unique Tokens: The number of distinct tokens held by the individual.

  • Bitcoin Address: The Bitcoin wallet address linked to the individual.

  • Ethereum Address: The Ethereum wallet address linked to the individual.

  • NFT Volume Label: Label associated with the volume of NFTs. These are the available volume labels - "Zero", "Light", "Neutral" and "Heavy"

  • Wash Category: Category indicating potential wash trading or other suspicious activities. These are the available volume labels - "Moderate", "High", "Low" and "None"

Filter operations

Personal identifiers that could be related to an individual or an account.

Advanced Filter operations

  1. Include: This allows you to include a set of phrases/keywords

  2. Exclude: This allows you to exclude a set of phrases/keywords

  3. Min: Checks if the chosen measure is more than a specified value.

  4. Max: Checks if the chosen measure is less than a specified value.

Wallet audience filters

Note: The filters are applied only after you click the "Apply" button towards the end of the scroll within the filters section.

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