KOL Index

Find the Right Web3 creators and thought leaders with data backed insights.

KOL Index: Product Demo

Overview:

Tired of struggling to find the right Key Opinion Leaders (KOLs) in the crypto space who can actually drive real engagement and traffic? KOL Index is designed to solve this exact problem. Developed in collaboration with our top customers who've seen massive success with KOL marketing, KOL Index provides the data and analytics you need to make informed decisions and maximize your marketing ROI.

By providing real-time engagement metrics, follower insights, and performance analysis, KOL Index enables data-driven decisions that maximize marketing ROI and drive meaningful growth for crypto projects.

Key Features & Analytics:

• Real Engagement Monitoring:

  • Track average impressions and engagements across past time periods to identify creators based on recent influence, not just follower count.

  • Onboard the right creators for your projects by seeing who is actively driving influence.

• KOL Mindshare:

  • Identify which KOLs are capturing the highest share of engagement among all top influencers in any given week.

  • Capitalize on newly viral influencers to maximize your reach.

• Follower Insights:

  • Understand the true follower count (excluding bots) for each influencer.

  • Gain insights into your audience's interests to ensure alignment with your target market.

Key Metrics:

• KOL Name: KOL's Twitter handle, which links to their Twitter profile.

• Mindshare: Percentage of total engagement a KOL's tweets get compared to all KOLs over a given period of time. This shows how much attention they command.

• Avg Impressions: Average number of times a KOL's tweets are seen over a given period of time.

• Avg Engagements: Average number of likes, retweets, and replies a KOL gets on their tweets over a given period of time.

• Followers: Total number of followers the KOL has.

• Smart Followers: Understand the quality of the followers of each KOL based on their profile and activity on X/twitter.

• Smart Followers %: Percentage of high value followers a KOL has out of their total followers. A higher percentage indicates a more authentic audience.

• ∆ Impressions: Percentage change in impressions over a given period of time. Shows if a KOL's viewership is growing or declining.

• ∆ Engagement 7d: Percentage change in engagement over a given period of time. Indicates if a KOL is becoming more or less engaging.

• Follower Insights: Categories of projects that the KOL's followers are interested/not interested in. Helps you understand their audience's focus.

Limited Access:

KOL Index is a high-alpha tool, accessible to our Premium plan or above users only.

For more details, reach out to us at [e-mail] or use this link book a demo.